Honesty and Transparency. As a branding company working with employee communications, it’s something that we hear often. In a recent survey for one of our communications clients, honesty was one of the topics employees most often indicated as an area for improvement. The same goes for customers. According to a recent study by Cohn and Wolfe, honesty is the number one quality that customers value in a company. When you share in a clear and authentic way, employees and customers are more receptive to your message.
Read how we use our philosophy on engaging, honest and simple communications to share companies’ brand and achievements to both internal and external audiences.