Focus groups, surveys and one-to-one interviews all have a valuable place in determining what information employees are hearing or missing. An immediate and often underutilized feedback tool is the built-in analytics from the technologies you use to communicate. Analytics and the insights to be learned about what is engaging employees, and what is not, often go untapped due to constraints on resources or time, or perhaps the right technology was not selected upfront to plan for maximum feedback.
Spark works with our clients to analyze the data from the communications we're creating every step of the way. To see examples of how we are using data to guide our efforts, please click here.